On April 15th our team began managing the social media channels for two Chick-fil-A franchises in Orlando, FL. Our goal was to reach their loyal fans with engaging content and provide an extension of Chick-fil-A’s amazing customer service through social media, leading to emotional connections and Raving Fans. The data for the following case study was collected during a two month period from April 15th to June 15th, 2016. During this period of time, we were tasked with publishing local and national content, tracking brand mentions, engaging with existing and
potential customers, responding to reviews, comments, check-ins, and much more.
Before our team began managing Chick-fil-A of Tuskawilla Road’s social media pages, their restaurant’s Facebook page had over 3,716 Likes, and their Twitter and Instagram accounts had zero Followers. Here are some of the highlights after we had the chance to manage the restaurant’s social media accounts for two months:
Shown below is one of the top performing posts for Chick-fil-A of Tuskawilla Road’s Facebook page. This post was for a Mother’s Day promotion we ran during the month of May. In celebration of all that they do, #CFATuskawilla gave one free Chick-fil-A meal to any mother who let the restaurant know what they love about being a mom in the comment section of the post. The stats for the post are as follows:
Before we began managing the social media accounts for Chick-fil-A at Forsyth their Facebook page had 1,014 Likes, their Twitter account had 35 Followers, and their Instagram account had 54 Followers. Here are some of the highlights after we had the chance to manage the restaurant’s social media accounts for two months:
Shown below is one of the top performing posts for Chick-fil-A at Forsyth’s Facebook page. We asked students at Full Sail University to tell #CFAForsythRd their dreams for the future after graduation in the comment section of the post to win a free Chicken Sandwich. The stats are as follows:
For both top performing posts no more than $10 was spent on advertising, so in both cases, the organic reach far exceeded the paid. Scroll down to see two fun screenshots from the overwhelming amount of engagement Chick-fil-A of Tuskawilla Road and Forsyth have received from their Raving Fans.