Google analytics through Search Engine Optimization (SEO) have become the measuring stick for digital marketing. However, when we put all our eggs in one basket, this presents a bit of a problem. Digital marketers are beholden to Google’s search algorithm and their many tweaks.
Dr. Pete Meyers of MozCast developed a tracking system after years of manual checks every day. What began as a few changes and updates a year quickly climbed to over 3,000 in 2018, Meyers told Pete Schwartz of SERoundtable.com on their vlog. Moz also reports on most major updates and analyzes who they most affected.
Why does this matter to businesses?
With so much resting on page rankings and search results, it’s imperative that you have a digital agency that can wade through these waters and track SEO changes that affect the organic search that brings you business. Algorithm changes can explain a huge drop in visitors to your website or why a particular blog post saw so much traffic. Knowledge helps define and drive strategy, which you need to be relevant in today’s digital marketplace.
You can read Google’s 167 page document explaining their goals for search algorithms, or you can use a trusted source to help you navigate the SEO sea. If you don’t have time to check Mozcast and figure out how your niche was affected by an algorithm tweak, then find a professional who can help you strategize how to rework content on your social channels and website.
What a Marketing Agency Can Do
Staying on top of digital trends is an important part of keeping your SEO relevant. SEO drives traffic to your website, which brings business. Because of algorithm changes, your website may be ranked highly in a Google search one month, and drop a page or two the next. Fresh, relevant content that shows your authority in a subject is needed to continue ranking. You can do this through multiple channels and strategies. Find an agency that will strategize how blogging, video content, social media, and a website can work together to engage digital audiences and enhance SEO.
Why Markham and Lambert
As a marketing agency with experience in social media and digital marketing, we keep an eye on trends and changes in the SEO marketplace. Search words are like currency and content is the gold that backs these funds. Unlike some marketing platforms that provide general content for a range of clients, we provide content marketing tailored to your business.
Contact us for a free consultation about your marketing needs. Rise above the roar.